Lumex
360 Marketing
Lumex has been a global leader in the optoelectronics industry for over 30 years. Their customers are highly educated engineers that develop sophisticated applications for commercial and military needs. Despite the graphically difficult industrial subject matter, I proceeded to implement a 360 rebranding effort.
The rebranding challenge I faced started with the redesign of their logo. After initial discussions with management, I determined there would be a very narrow window of exploratory options. However, I found a design they were excited about and began a much-needed overhaul of all their marketing materials.
” Despite the graphically difficult industrial subject matter, I proceeded to implement a 360 rebranding effort. “
